Freshness Feature: Air Jordan x Levi’s 23/501
Interview with Mark Graham of ILOVEDUST
Interview and written by: Tom Bradley
Produced by: DAN H.
Ilovedust is a design collective working in stylized solutions for products and brands of all sizes. They recently worked with the globally recognized brand Jordan on a special release of the iconic Air Jordan I basketball sneaker. The AJI is largely considered to be among the most sought after, revolutionary consumer products of the 20th century so it is only fitting that classic American jean maker LEVIS would put its spin on the footwear icon. Lending gold rivets and denim tailoring to Mike’s trailblazing silhouette, LEVIS drapes the AJI in timeless cool, adding the attractive Air Jordan III “elephant print” design cue to further endear the shoe to sneaker heads everywhere. Freshnessmag.com took advantage of the rarely provided interview opportunity afforded by ilovedust and the AJI x LEVIS experience has been made even richer as a result.
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